Why Growing Law Firms Want & Need the 4 Components of Value that Senior Attorneys Present

In this State of the Market for Law Firm Sales, Senior Attorney Match’s Jeremy E. Poock, Esq. and Scott R. Loring, CPCC, address why Growing Law Firms want and need the 4 components of value that Senior Attorneys present

Key points include:

1. Growing Law Firms want and need the following 4 components of value that Senior Attorneys present: (i) New Clients; (ii) New Referral Sources; (iii) Good Will; and (iv) Subject Matter Knowledge.

2. Growing Law Firms that have adopted Multi-Channel Digital Marketing present a “1 + 1 = 7” business development opportunity for Senior Attorneys by: (i) Marketing to a Senior Attorney’s clients and referral sources; and (ii) Marketing a Senior Attorney’s Good Will and Subject Matter Knowledge.

3. Senior Attorneys who maintain their Status Quo between Ages 55 - 75 will generate less revenues post-2020 due to losing market share to Growing Law Firms who deploy Multi-Channel Digital Marketing to develop new business.

4. Growing Law Firms welcome Senior Attorneys, together with their key employee lawyer staff, because Growing Law Firms need competent lawyers who already know a Senior Attorney’s clients and the applicable subject matter knowledge.